Delfina Sitar

EXPERIENCE DESIGNER

I am a hybrid.

 

Based in engineering, I bring rigor, quality, and analytical thinking to my colorful and creative designs that are developed to meet human needs. This combination paired with a strategic mindset, is the reason my breadth of understanding in the design journey makes me multi-functional.

TRICYCLE LUNCHES

Incorporating my passions to understand and influence healthy eating for kids.

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    UPDATE

    A peek into the work I have started on my thesis in EDI at Northwestern. Completion date is December 2016.

    FOCUS

    Children eating habits and how we can influence the way they pack lunch and understand healthy.

    NEXT STEPS

    Ideate solutions to pack lunch and use visualizations/colors to teach and captivate kids.

SAP

Design and Co-Innovation Center

PROJECTS

MARRIOTT

SWAY

SPOTLIGHT

AUDIOVERT

SWAY

Designed, prototyped, and created a visual identity for a provocative vase that expresses my design aesthetic.

INSPIRATION

I can never have enough flowers and in this project I wanted to explore a beautiful way to bring them indoors. This focus, the mission to express my personality throughout the piece, and the goal of using natural elements lead me to create Sway.

THE JOURNEY

MARRIOTT

Through a project for Marriott, my team and I explored the restaurant and bar experience, developed services, and built a strategy for flexibility in this space.

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    UNDERSTAND

    To really begin the process of human-centered design, we must first understand by listening, observing, experiencing. This involves considering each of the stakeholders, to assure that we are bringing value to each of their journeys.

    SYNTHESIZE & IDEATE

    To curate robust insights that lead to surprising and delightful ideas, we organized our research and developed the findings through multiple steps.

    We began with pain points and values, looking for opportunities for improvement and enjoyable aspects of the experience. We then connected those to observations that we witnessed while in the field. These lead us to our insights that involved an empathetic perspective for the stakeholders. To build a trajectory for our insights we created "How might we..." statements that bucketed our findings. The last step in this process was to brainstorm ideas that could solve our pain points and merge each of the steps in this journey.

    SHOW, DON'T SELL

    To bring our ideas to our client, visually communicating our journey is extremely important. We utilized a sketch video with characters to explain our concept and a keynote to present our findings and solutions to the Marriott team.

    IMPLEMENTATION

    Now that we have concepts, we want to prove the value they bring to our stakeholders. This is shown through exploring the desirability, feasibility, and viability of each idea. With these in mind, we then develop tactics for implementation to extend the value proposition of our findings. By ranking the concepts on these platforms, we can focus on a hero idea and distinguish its strengths to our client.

SPOTLIGHT

Bringing awareness and advocacy to campus allergies through a campaign and external food regulations.

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    CHALLENGE

    In our service design course we partnered with Dr. Ruchi Gupta to explore allergies on campus and how our class could help make an impact. Within these ten weeks we functioned as a design consultancy, VAULT, and developed five items within a solution toolkit.

    SPOTLIGHT

    Through our journey we created an advocacy group that would bring awareness to allergies on college campuses. VAULT then split into a smaller task force to work on the branding and logo of our advocacy group. Within this group we created SPOTLIGHT.

    FOCUS

    My group focused on student events, as through our research we found that the most anaphylaxis accidents occur when an outside vendor provides food on campus. We dove deeper into events at the design school and specifically a large student event on campus, Dillo Day.

    SOLUTION

    We found that through a certified Northwestern food vendor association, SAVA (Spotlight Awareness Vendor Association), we could control the interaction between students and vendors. With a training program, signs, guidelines, and a contract we developed this service for SPOTLIGHT.

    TESTING

    To evaluate the value of our solution we ran simulations and tests on our prototypes. We conducted two lunches with groups of 15 and 35 graduate students. We placed signs on food tables to signify food containing allergies, and by doing intercept interviews got feedback on the deliverables.

    Visit www.allergyspotlight.com to learn more about each of the solutions our team created, as well as, get more information on the Spotlight campaign.

AUDIOVERT

Exploration of digital purchasing interface for NU Garage start-up, AUDIOVERT, focused on user-interaction experience.

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    THE PRODUCT

    Visually unique, mountable speaker system with the ability to be fully customized.

    THE USER

    College-aged individual with a passion for music looking to make a purchase that will reflect their personality.

    THE SOLUTION

    Playful web experience that promotes  customization following the user mental model.

ARTS

A NEVER ENDING STUDY

CULTURE CAPTURED

FACES AND COLORS OF THE WORLD

MYKONOS SAPA
SANTORINI MYANMAR
SANTORINI OIA
CRETE SINGAPORE
PHILIPPINES BAGAN
INLE LAKE MYANMAR
THAILAND YANGON
BALI HAWAII
INLE LAKE BOROBUDUR
UBUD VIETNAM
SAPA KONA
UDAIPUR JAISALMER
THAR DESERT JODHPUR
JAIPUR INDIA

ABOUT

EXPERIENCE DESIGNER

I am an expressive, passionate designer who thrives at the intersection of understanding and creation.

Hey there, my name is Delfina and I am an Experience Designer at SAP. I pursued a Masters of Science in Engineering Design Innovation from Northwestern University after receiving a B.S.E. in Chemical Engineering from the University of Michigan. I aim to merge my love of visual arts with my technical background.

I want to create beautifully smart designs that invoke a memorable experience. Simple details capture my attention and motivate me in all aspects of life and design. On a typical day you can find me learning a new skills or looking for adventure.

 

OTHER THINGS I LOVE

Watercolor, Surfing, Yoga, Art Museums, Kayaking, Knitting, Crocheting, Doodling, Hiking, Bouldering, Traveling, Donuts

Check out my resume!

CONTACT

Let's chat.

 

hello@delfinasitar.com

 

DELFINA SITAR

Oxnard, CA

United States